Consumer engagement with travel sites dips with resurgence of COVID-19 cases

COMSCORE: After a catastrophic month of April 2020 for travel brands, we started to see signs of improvement in travel site visits and bookings. Thus far in 2020, May improved vs. April, and June also improved vs. May. However, as news began to intensify in June 2020 about rising COVID-19 cases following state reopenings, we began seeing erosion in our travel site engagement metric. Coronavirus news has only gotten worse over the past couple weeks, and the time consumers are spending on travel sites (engagement) has continued to decline into July of this year.

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