Royal Caribbean Group sets sail with updated corporate identity

PRESS RELEASE: When a company is known for raising the bar on design and innovation, nothing is exempt from the mantra of continuous improvement—not even the company’s own name. That’s why Royal Caribbean Cruises Ltd. is now known by a new moniker: Royal Caribbean Group (NYSE: RCL). “The name is simpler, fresher and more modern. It’s also more descriptive—Royal Caribbean Group sounds like a parent company name, reflective of our growth and evolution since we last updated our identity more than 20 years ago,” said Royal Caribbean Group chairman and CEO Richard Fain.

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